As the planogram product shifted color palette and offerings, it was the ideal time to update the packaging for the Kitchenwears brand sold exclusively at Meijer stores. The project began with a logo refresh, as this brand is exclusive for Meijer. Going for a high-end, sophisticated feel, a heavyweight matte paper choice was top priority (600gsm with PP film). Due to the large color and pattern range of the textiles, I chose a neutral color palette in order to compliment the product while highlighting the new feature of Oeko-Tex® certification.

These items were sold in Meijer stores starting in 2020.

These packaging designs were developed in Adobe Illustrator.