Pet Line Branding
Once I developed the name and branding for the company’s pet line of textiles, the main focus shifted to creating packaging highlighting the features and benefits of the products. Once the color palette of the products were released, I worked in the ‘spa-like’ palette while maintaining the whimsical branding style, designated fold size and showcasing the paw embroidery.
From start to finish, the project lasted approximately 3 months.
This project was created in 2022.
These designs were created in Adobe Illustrator.
Additional tools used were Adobe Photoshop and Pantone Connect.
& Packaging
PS- Yes, that IS my cat, Ollie.