Gift Box Set
Campaign.
In 2022, I oversaw the creative direction of a brand new channel of products: Gift Box Sets. From marketplace research and sourcing packing materials, to box designs and product layout, I managed the gift box set build in 3 brands: All-Clad®, T-fal® and RITZ®. From the box size, material, interior and exterior design to the layout of the products inside and how they were ‘packed’, developing a high-end gift ‘experience’ was my primary goal. Printed branded tissue paper is the superstar of the gift set as well as a stunning matte box, with custom interior pattern.
Following the build of the boxes and packing materials came executing the creative content. It was imperative that each brand appealed to its own specific audience and maintained consistency through copy and photography.
All-Clad® gift boxes have been listed on sites such as Macy’s and QVC.com. T-fal® gift boxes have been listed on sites such as Walmart, QVC, Macy’s and Amazon. RITZ® branded gift boxes have been listed on sites such as QVC, Walmart, Target and Amazon.
These packaging designs were developed in Adobe Illustrator and Adobe Photoshop.
