PSTAP Infographic.
The Pennsylvania Society of Tax and Accounting Professionals commissioned a custom infographic targeting new members and new business owners on the benefits of membership. This infographic is used at marketing and professional development events, digitally and in print.
My role was to brainstorm and design a 7-section infographic to highlight all the benefits of membership. Icon design played a significant role with this infographic, as these icons were to be used cohesively in other print and digital media for the organization. I expanded the color palette from their logo and website. Once faced with all the information, I suggested creating a secondary graphic that could be used in conjunction with the infographic if desired, depending upon the function.
From start to finish, the project lasted approximately 6 months. This project was created in 2022.
The infographic was designed entirely in Adobe Illustrator. Other tools utilized was Adobe Photoshop and Pantone Connect.
“In my role as Executive Director of the PA Society of Tax & Accounting Professionals, I recently had the pleasure of working with Katrina when I hired her in a freelance graphic design capacity to create a membership infographic for my organization of accounting and tax professionals. Throughout the process I worked closely with Katrina and found her advice and design approach regarding composition, balance, repetition, contrast, and white space to be exemplary.
I was impressed with Katrina’s innate ability to take our vision and design a final product that effectively conveyed our story and far exceeded our expectations. She really made our membership come to life on the page; it serves as our key piece of marketing collateral. Katrina’s creativity, collaborative nature, commitment to customer service and positivity make her an excellent choice for any business. “