With the only directive being ‘upscale, I set out to create a collection name, logo and neutral color palette for our first foray into Macy’s stores. Garnish + Inspire remained a favorite unused name and logo, waiting for the right project to come around and this was it! Being merchandised on a table, packaging did not need to be hang-able. A special consideration was made for the apron and runner packaging to be secure without the use of barbs, in order to prevent any barb holes damaging the fibers. I sourced a heavy weight 800gsm ivory paper to compliment the heavyweight twill of the products.

This packaging collection, designed custom for Macy’s stores, received high compliments, including the request to be repeated for Holiday products as well as Harvest. These items will be live in Macy’s stores Fall of 2024.

These packaging designs were developed in Adobe Illustrator.

Other tools used were Adobe Photoshop and Pantone Connect.